St-Ives Changes Skin to Stay in the Game, a lesson in Differentiation
St-Ives was probably the first brand of lotion and face scrub I ever used, it’s not surprising because it occupies a lot of shelf space in drugstores so it really goes noticed. A brand owned by the FMCG giant Unilever, St Ives has been in the lotion and facial cleanser game for 30 years, mostly … More St-Ives Changes Skin to Stay in the Game, a lesson in Differentiation