St-Ives was probably the first brand of lotion and face scrub I ever used, it’s not surprising because it occupies a lot of shelf space in drugstores so it really goes noticed. A brand owned by the FMCG giant Unilever, St Ives has been in the lotion and facial cleanser game for 30 years, mostly … More St-Ives Changes Skin to Stay in the Game, a lesson in Differentiation
Before I start, please note that some references might not make sense if you haven’t watched Emily in Paris on Netflix yet. For a better experience and to avoid spoilers, I would suggest a binging session ASAP! I have really enjoyed Emily in Paris – the show has the right ingredients for a light and … More What Emily in Paris got Wrong as Told by an Actual Marketer
It wasn’t until after I finished the book “How Cool Brands Stay Hot” that I started understanding why I prefer some brands over others. I just thought it was a matter of following a trend and participating in the mainstream, but there’s a recipe that makes a brand perform better than others. While the book … More What Makes AWAY a Cool Brand?
We can all agree that the year 2020 has been a shit show so far. The hot topic of the year being COVID-19 and its ravaging power on humanity affected literally everybody in the world – directly or indirectly. It is quite a humbling thought: the whole world sharing the one and same trauma. But … More Holy zoom, we tied the knot!
It’s time for the whole new-year-new-me crap! So let’s break down the main resolutions and what will really happen if I make them. 1- Resolution: I will work out What will really happen: I will go to the overcrowded gym the first week or two of January and start making excuses to skip the gym … More If resolutions were honest